Fundraising from Individuals
Richer Lives – Why rich people give
By Beth Breeze and Theresa Lloyd
Richer Lives provides an insight into what motivates high net worth individuals (HNWI) to support charitable and developmental causes. This up-to-date work (published 2013) is the culmination of an in-depth study into why rich people give, what they give to, why they don’t give to certain causes and their views on being asked for money. Interestingly, the publication also demystifies the relatively new field of advisors to the wealthy on their philanthropic spend. A must–have for any fundraiser wanting to raise money from HNWI.
Direct Mail Fundraising
By John Baguley
Fundraising by direct mail is about more than sending a letter. Handled properly it is a valuable tool in the fundraiser’s arsenal, allowing him or her to reach supporters, potential supporters and other stakeholders in a cost-effective manner. Handled improperly it will irritate people and do your organisation no good at all.
This Guide will help you decide whether direct mail would be useful to your organisation, how you can use it, detailed information about the various elements of a direct mail package, using a mailing house and evaluating the result of a direct mail programme.