Utilising Social Media to Support Fundraising

Papillon’s social media course was developed in recognition of the importance of the use of social media to assist in all that NPOs do, particularly their fundraising. Love it or hate it, social media is here and people (donors, volunteers, event-goers and those with skills or items to share) follow and participate in social media. This course will help delegates to realise the potential of social media to enhance and support their organisations. Papillon’s social media fundi, Yolandi Greyling, specialises in advising non-profits and social enterprises on maximising their use of social media. Yolandi will share her up-to-date knowledge of these ever-evolving platforms and advise on optimally reaching large numbers of the audiences needed and making social media work for each NPO represented.

Topics covered include:

  • The potential impact of social media for NPOs
  • Algorithms and their impact on page visibility
  • Devising adverts for social media (to capture/be seen)
  • Difference between post boosting and advertising
  • Content creation
  • Scheduling and planning
  • Online giving
  • Using social media to support crowdfunding
  • Social media audit