Marketing


QuickGuides: Handling the Media
By Jo Pearson

Strategies for Success

This QuickGuide will give you a comprehensive understanding of how the media work and how to prepare yourself to deal with television, radio and print.

Includes:

  • Be prepared
  • Key messages and your approach
  • Perceptions and background briefings
  • Television
  • Radio
  • Newspapers
  • Interview techniques

R50

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Raise your profile
By Jenny Handley

Recognising the interconnectedness of the brand of a business or NPO, Jenny Handley focuses throughout this excellent book on the personal branding of the people within companies and NPOs.

She explains the purpose of raising one’s own profile and how to do so. This book is essentially about raising the brand or profile of an individual. That way, they will stand out, and attract consulting clients and job offers. Also, by raising the personal brand of a not-for-profit’s chairman, CEO or fundraiser, he or she will attract more support to their organisation.

 

ISBN: 978-0-620-43987-9
R280

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