Making the Ask: The artful science of high-value fundraising

Fundraising, particularly from wealthier people, is about asking the right people for the right money in the right way. But how do we do this? In this ground-breaking book, global experts Bernard Ross and Clare Segal share their approach – used by major fundraising organisations from UNHCR in the Middle East to MSF in the US and from UK’s Oxford University to MEF Museum in Argentina – which has been used to secure gifts up to $110m in a single ask. This outstanding book is relevant to experienced fundraisers looking for new ideas or those new to the NPO arena.