Income Generation for NPOs

Social enterprise in South Africa has rapidly become the rule and not the exception. With dwindling donor funds, NPOs are compelled to generate their own income and broaden their social and environmental impact. While for many time and resource-strapped organisations, this prospect may seem daunting, social enterprises can be an exciting addition to an organisation’s offering. Social enterprise consultant, Jane Mills, has substantial experience in every aspect of income generation initiatives for not-for-profit entities. In this interactive and practical training session, Jane will take aspirant NPO entrepreneurs through the essential groundwork that is needed before embarking on any income-generating activities.

Topics include:

• Definitions of social enterprise
• Assessment of an organisation’s readiness to embark on income generation
• The basics of supply and demand – how to assess if there is a need for a product or a service
• Idea generation for successful social enterprises
• Basics of price, product and promotion for services offered/goods for sale
• What now? An essential plan of action for turning your ideas into reality