Change for Good: Using behavioural economics for a better world

by Bernard Ross and Omar Mahmoud

Anyone involved in fundraising from individuals today needs to understand behavioural economics. In this outstanding and accessible book, Ross and Mahmoud make this otherwise daunting sounding topic, understandable. Packed with examples and practical ways to drive positive change, Change for Good is a must read. Everyone in fundraising and NPO communications will benefit, as will their organisations, from this excellent book.