Fundraising for Beginners

Fundraising for non-profits
A guide to starting and resourcing NPOs in South Africa

By Jill Ritchie

This guide demystifies the processes of setting up and resourcing non-profit organisations in South Africa. Jill Ritchie, a doyenne of fundraising, shares three decades of experience in this, her 27th book. Fundraising for non-profits is her most comprehensive ‘how to’ guide to date. Invaluable to small community based organisations, large NPOs, tertiary institutions, schools and faith based bodies alike, this book covers a diverse array of ways to resource organisations. With a foreword by Clem Sunter, former head of Anglo American Chairman’s Fund, this is a ‘must have’ publication for all fundraising and NPO management offices.

The wide array of topics covered include:

  • Fundraising from individuals and the wealthy
  • Fundraising from companies, trusts and government
  • Bequests
  • Income generation
  • All aspects of planning
  • Capital campaigns
  • Marketing and PR to support fundraising
  • Optimal use of the online media to mobilise cash and in-kind support

ISBN: 978-0-9814044-0-0
R400

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The Environmental Funding Guide
By Jill Ritchie

By experienced and successful fundraiser, Jill Ritchie, offers step-by-step guidelines to securing funding for environmental projects and organisations, which are constantly competing with welfare needs for the ever-shrinking philanthropic Rand. 
This guide not only explains the theory behind fundraising for ‘green’ concerns but also provides case studies and examples of fundraising letters and proposals. An in-depth section is also devoted to budgeting – a critical element of fundraising – and the difference between fundraising and obtaining sponsorship is also covered. Essential reading for both novices and experienced fundraisers operating in the environmental sector.


ISBN 0-9583948-3-0 
R50

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Acquiring New Donors
By Graham McKern

Every organisation needs to increase and renew its donor base. Graham McKern, an award-winning fundraiser has provided a valuable practical guide to ensure you are obtaining and keeping new donors to your organisation.

Includes:
  • Introduction
  • Why Grow or Build a Supporter Base?
  • Evaluation Benefits of a Campaign
  • Profiles of Potential Donors
  • Motivating People to Support Your Cause
  • Campaign Methods
  • Evaluating Methods and Timing
  • Donor Retention
  • The Creative Brief
  • Goal Setting and Evaluation

R100

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A Christian's Guide to Fundraising
By Eleanor Weideman

A beginner's guide to raising money for Christian NPOs, churches and Christian projects.

  • Raising money from companies, trusts and embassies
  • Individual donations
  • Ethics in fundraising
  • Utilising the Internet as a fundraising tool
  • Self-finding missionary work

ISBN 0-9584434-2-4 
R140

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Fundraising for Dummies (3rd Edition)
By J Mutz and K Murray

Proven tips on grants, direct mail, special events and more! 
In the well known and wonderful tradition of the Dummies books, Fundraising for Dummies is a great read. Covering every aspect of fundraising from planning, research and techniques to sources of funding, ethical issues and asking for money, this well laid-out and very reader-friendly book provides an invaluable guide to all aspects of fundraising.


ISBN: 978-0-470-56840-8 
R395

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