Fundraising for Beginners
Fundraising for non-profits
A guide to starting and resourcing NPOs in South Africa
By Jill Ritchie
This guide demystifies the processes of setting up and resourcing non-profit organisations in South Africa. Jill Ritchie, a doyenne of fundraising, shares three decades of experience in this, her 27th book. Fundraising for non-profits is her most comprehensive ‘how to’ guide to date. Invaluable to small community based organisations, large NPOs, tertiary institutions, schools and faith based bodies alike, this book covers a diverse array of ways to resource organisations. With a foreword by Clem Sunter, former head of Anglo American Chairman’s Fund, this is a ‘must have’ publication for all fundraising and NPO management offices.
The wide array of topics covered include:
- Fundraising from individuals and the wealthy
- Fundraising from companies, trusts and government
- Income generation
- All aspects of planning
- Capital campaigns
- Marketing and PR to support fundraising
- Optimal use of the online media to mobilise cash and in-kind support
The Environmental Funding Guide
By Jill Ritchie
By experienced and successful fundraiser, Jill Ritchie, offers step-by-step guidelines to securing funding for environmental projects and organisations, which are constantly competing with welfare needs for the ever-shrinking philanthropic Rand.
This guide not only explains the theory behind fundraising for ‘green’ concerns but also provides case studies and examples of fundraising letters and proposals. An in-depth section is also devoted to budgeting – a critical element of fundraising – and the difference between fundraising and obtaining sponsorship is also covered. Essential reading for both novices and experienced fundraisers operating in the environmental sector.
Acquiring New Donors
By Graham McKern
Every organisation needs to increase and renew its donor base. Graham McKern, an award-winning fundraiser has provided a valuable practical guide to ensure you are obtaining and keeping new donors to your organisation.Includes:
- Why Grow or Build a Supporter Base?
- Evaluation Benefits of a Campaign
- Profiles of Potential Donors
- Motivating People to Support Your Cause
- Campaign Methods
- Evaluating Methods and Timing
- Donor Retention
- The Creative Brief
- Goal Setting and Evaluation
A Christian's Guide to Fundraising
By Eleanor Weideman
A beginner's guide to raising money for Christian NPOs, churches and Christian projects.
- Raising money from companies, trusts and embassies
- Individual donations
- Ethics in fundraising
- Utilising the Internet as a fundraising tool
- Self-finding missionary work
Fundraising for Dummies (3rd Edition)
By J Mutz and K Murray
Proven tips on grants, direct mail, special events and more!
In the well known and wonderful tradition of the Dummies books, Fundraising for Dummies is a great read. Covering every aspect of fundraising from planning, research and techniques to sources of funding, ethical issues and asking for money, this well laid-out and very reader-friendly book provides an invaluable guide to all aspects of fundraising.