Funding for non-profits and institutions of learning is becoming harder to obtain than ever. Fundraisers need to be increasingly innovative. Crowdfunding is working well for many organisations. Interestingly, it did not originate as a means of funding NPOs. It started (and is currently thriving) as a way of seeking a number – usually a large number – of ‘angel investors’ for new books, movies, computer games and many more for-profit concepts. Jill Ritchie has conceptualised and run a number of successful crowdfunding campaigns (one of which exceeded its target in just three days) and will advise on the steps to follow to ensure success, as, sadly, many such campaigns are not well planned and therefore don’t reach their targets.

Topics covered include:

  • Crowdfunding vs crowdsourcing
  • The ‘what’s in it for me?’ factor
  • Planning a crowdfunding campaign
  • Marketing a crowdfunding campaign
  • How much to ask for
  • The pitfalls
  • Adding Gift Aid from UK donors to SA crowdfunding campaigns