Fundraising: an Introduction

Jill Ritchie brings her over three decades of successful fundraising and qualifications in both Adult Education and Fundraising Training to this course (presented over four non-consecutive days). Aimed at anyone new to the non-profit sector as well as new to fundraising, this basic entry level course covers the fundamentals of resourcing a not-for-profit entity.

With over 300 000 registered non-profits as well as schools, tertiary institutions, clubs and faith-based organisations competing for funding in South Africa, it is vital for anyone new to fundraising to gain a thorough understanding of this complex and competitive arena.   

 

Topics covered include:

  • Legalities and registrations
  • Are the basics in place?
  • Values, vision & mission
  • Patrons & ambassadors
  • Website and social media
  • Funding sources
  • Funding planning
  • Event organising
  • Projects, programmes & donor research
  • Funding proposal writing, budgeting and application forms
  • A Theory of Change; Monitoring, Evaluating and Learning; Reporting
  • Capital campaigns
  • Crowdfunding
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Course Content


Day One: Getting started

  • Establish extent (if any) of participants’ experience
  • Brief overview of sources of funding
  • Mission, Vision and Values
  • What donors fund and why
  • Characteristics of a successful fundraiser
  • Conducting a funding audit/analysis
  • Developing a funding plan

Day Two: Raising Money from Companies and Trusts

  • Review and Questions
  • Projects and programmes
  • Proposal writing
  • Use of AI (LLM) to aid proposal development
  • Theory of change & MEL
  • Application forms

Day Three: Fundraising from Individuals

  • Review and Questions
  • Generations give differently
  • Use of social media
  • Newsletters/blogs
  • Websites and pay gate
  • Crowdfunding
  • Bequests/Legacies
  • Fundraising events
  • AI to aid in targeting/nurturing individuals

Day Four: Consolidation/Going Further

  • Foreign trust/foundation fundraising
  • Patrons and Ambassadors
  • Donor thanking, nurturing and 18A receipts
  • Innovation; creativity; new ideas
  • Final review, questions and discussions

Next training date: 25 Jul & 1, 8 & 15 Aug 2024 – Online