Fundraising: an Introduction
Jill Ritchie brings her over three decades of successful fundraising and qualifications in both Adult Education and Fundraising Training to this course (presented over four non-consecutive days). Aimed at anyone new to the non-profit sector as well as new to fundraising, this basic entry level course covers the fundamentals of resourcing a not-for-profit entity.
With over 300 000 registered non-profits as well as schools, tertiary institutions, clubs and faith-based organisations competing for funding in South Africa, it is vital for anyone new to fundraising to gain a thorough understanding of this complex and competitive arena. Â Â
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Topics covered include:
- Legalities and registrations
- Are the basics in place?
- Values, vision & mission
- Patrons & ambassadors
- Website and social media
- Funding sources
- Funding planning
- Event organising
- Projects, programmes & donor research
- Funding proposal writing, budgeting and application forms
- A Theory of Change; Monitoring, Evaluating and Learning; Reporting
- Capital campaigns
- Crowdfunding
Course Content
Day One: Getting started
- Establish extent (if any) of participants’ experience
- Brief overview of sources of funding
- Mission, Vision and Values
- What donors fund and why
- Characteristics of a successful fundraiser
- Conducting a funding audit/analysis
- Developing a funding plan
Day Two: Raising Money from Companies and Trusts
- Review and Questions
- Projects and programmes
- Proposal writing
- Use of AI (LLM) to aid proposal development
- Theory of change & MEL
- Application forms
Day Three: Fundraising from Individuals
- Review and Questions
- Generations give differently
- Use of social media
- Newsletters/blogs
- Websites and pay gate
- Crowdfunding
- Bequests/Legacies
- Fundraising events
- AI to aid in targeting/nurturing individuals
Day Four: Consolidation/Going Further
- Foreign trust/foundation fundraising
- Patrons and Ambassadors
- Donor thanking, nurturing and 18A receipts
- Innovation; creativity; new ideas
- Final review, questions and discussions
Next training date: 25 Jul & 1, 8 & 15 Aug 2024 – Online