Fundraising: an Introduction


Jill Ritchie brings her over three decades of successful fundraising and qualifications in both Adult Education and Fundraising Training to this course (presented over four non-consecutive days). Aimed at anyone new to the non-profit sector as well as new to fundraising, this basic entry level course covers the fundamentals of resourcing a not-for-profit entity.


With over 270 000 registered non-profits as well as schools, tertiary institutions, clubs and faith-based organisations competing for funding in South Africa, it is vital for anyone new to fundraising to gain a thorough understanding of this complex and competitive arena.   


Topics covered include:

  • Legalities and registrations
  • Are the basics in place?
  • Values, vision & mission
  • Patrons & ambassadors
  • Website and social media
  • Funding sources
  • Funding planning
  • Event organising
  • Projects, programmes & donor research
  • Funding proposal writing, budgeting and application forms
  • A Theory of Change; Monitoring, Evaluating and Learning; Reporting
  • Capital campaigns
  • Crowdfunding

Next training date: 25 Jul & 1, 8 & 15 Aug 2024 – Online