Change for Better: Behavioural science lessons in fundraising from the world’s top practitioners
by Bernard Ross, Madeleine Croucher, Meredith Niles and Omar Mahmoud
Bernard Ross had hundreds of people in awe as he conducted his masterclass at the 2023 Papillon Online Fundraising Conference. In Change for Better, Ross and his cowriters share behaviour science lessons from the world’s top practitioners. With over 400 pages of insights, ideas and inspiration from global case studies on how behavioural science can transform fundraising, applying the cutting edge thinking shared in this book can transform an organisation’s funding.
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