By Beth Breeze and Theresa Lloyd
Richer Lives provides an insight into what motivates high net worth individuals (HNWI) to support charitable and developmental causes. This up-to-date work (published 2013) is the culmination of an in-depth study into why rich people give, what they give to, why they don’t give to certain causes and their views on being asked for money. Interestingly, the publication also demystifies the relatively new field of advisors to the wealthy on their philanthropic spend. A must–have for any fundraiser wanting to raise money from HNWI.