Fundraising Writing

Jill Ritchie was a writer before becoming a fundraiser, specialising in the written aspects of the role: developing funding proposals, application forms and copywriting for individual ‘asks’. Join Jill as she shares tips and advice on an array of aspects of the power of the written word to move donors to support good causes. This intensive course, over two non-consecutive days, covers writing for all to attract support from corporate, trust/foundation and individual donors. Topics include:


  • The components of a fundraising proposal
  • Planning and completing funding applications
  • Avoiding jargon
  • Good vs poor writing
  • Donor reports (the start of the next ask)
  • Annual reviews
  • Website copy
  • Powerful, succinct wording for social media posts
  • Writing to engage individual donors
  • Storytelling – getting it right
  • Crowdfunding platform copy
  • Newsletters and blogs
  • Utilising AI for writing