Social Media for NPOs – a Practical Workshop

Following on Papillon’s popular introductory course on the importance of the use of the social media in fundraising, this practical workshop will assist delegates to define their audiences (generally donors but could also be volunteers, donors of items in kind or event supporters) and better focus their communications efforts.

Too often NPO staff members, when asked who they want to reach, respond, ‘Everyone’. It’s a noble goal but as most non-profits have shoe-string budgets and generally small teams, this answer is impractical. In the same way as marketers know that there is no ‘general public’, so too should NPO fundraisers and PR people define their target market. If you try to speak to everyone, you end up speaking to no one!

Topics covered include:

Identifying a target audience
Applying this knowledge to a social media ad campaign
Creating a customised audience
Reaching a defined social media audience

Training

Bequests and Legacies Capital Campaigns Creating Compelling Pitch Decks Crowdfunding Developing a Fundraising Proposal & Canva Pitch Deck Foreign Fundraising Funding Audits & New Sources Funding Planning Fundraising Events Fundraising Proposal Writing Fundraising Writing Fundraising: an Introduction Income Generation for NPOs Marketing and PR for NPOs Monitoring and Evaluation (M&E) to Prove Impact – an Introduction Public Speaking Reconnecting with your Why Storytelling to Unlock Funding Utilising Social Media to Support Fundraising

Social Media for NPOs – a Practical Workshop

Training

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