Review: Making the Ask

Making the Ask

by Bernard Ross and Clare Segal

I would buy any book by Bernard Ross AND when he co-authors one with the outstanding Clare Segal, I would ensure that I don’t miss it! This amazing duo’s latest book, Making the Ask, does not disappoint.

I have been reading up on behavioural science to improve fundraising success for a few years and have had some successes just based on following basic principles. This book was, therefore, timely and will become an essential read for anyone wanting to maximise income to their non-profits. Although a serious subject and critical to any fundraiser, Ross and Segal’s book is peppered with their inherent humour, making it a fun but vital read.


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