What the Fundraising

What the Fundraising: Embracing and Enabling the People Behind the Purpose
By Mallory Erickson

Improve your nonprofit’s efficiency and long-term success by building aligned partnerships

In What the Fundraising: Embracing and Enabling the People Behind the Purpose, executive coach and fundraising consultant Mallory Erickson delivers a practical and insightful discussion of fundraising challenges and best practices that can revolutionise a nonprofit. This book offers hands-on frameworks that draw on the latest research in executive coaching, behavioral science, and fundraising strategy to embolden an NPO and make it more effective.

The book tackles the underlying issues that dominate many nonprofits’ fundraising issues, including:

• Strategies for building powerful partnerships and making a meaningful impact in the sector
• Ways to spark substantial change in the fundraising landscape to channel additional money toward critical issues
• Fresh, new insights and innovations for fundraisers

Perfect for nonprofit managers, board members, and fundraisers, What the Fundraising is an essential and timely exploration of cutting-edge fundraising tools and strategies with the potential to multiply an NPO’s impact.