Change for Good: Using behavioural economics for a better world

Sale!

Original price was: R600.Current price is: R500.

by Bernard Ross and Omar Mahmoud

Anyone involved in fundraising from individuals today needs to understand behavioural economics. In this outstanding and accessible book, Ross and Mahmoud make this otherwise daunting sounding topic, understandable. Packed with examples and practical ways to drive positive change, Change for Good is a must read. Everyone in fundraising and NPO communications will benefit, as will their organisations, from this excellent book.

Availability: In stock

Publications

Advanced Fundraising Donor Resources Fundraising Events Fundraising for beginners Fundraising from individuals Governance and Board Members International Fundraising Marketing NPO Management Other

Change for Good: Using behavioural economics for a better world

Publications

Subscribe

to our mailing list

Change for Good: Using behavioural economics for a better world

Publications

Related products

Change for Better: Behavioural science lessons in fundraising from the world’s top practitioners

Making the Ask: The artful science of high-value fundraising

Fundraising from UK donors – a global guide to raising money in the UK

NGO Matters: Governance for nonprofit boards

Subscribe

to our mailing list