Crowdfunding for Non-profits

Crowdfunding for Non-profits – A guide to activating support networks
By Jill Ritchie & Erica Schofield

This essential book offers an in-depth exploration of how crowd support can transform the way NPOs fundraise, drawing on the latest data, case studies, and behavioural science insights. The guide features practical checklists, making it an indispensable tool for non-profit teams wanting to harness the power of their support networks, by incorporating crowdfunding into their fundraising strategies. Advice is also included for people wanting to raise money for individual requirements, such as medical and other emergencies, as well as for educational or other needs. Co-authored by fundraising consultant, Jill Ritchie, and crowdfunding specialist, Erica Schofield, the book is a first – by South Africans, for South African fundraisers, in the innovative field of harnessing crowd support.