Great Fundraising Organizations

Great Fundraising Organizations: Why and How The World’s Best Charities Excel at Raising Money
By Alan Clayton

In his latest book, renowned non-profit consultant, Alan Clayton, delivers a proven blueprint for NPOs to scale their fundraising efforts and their effectiveness. Based on data gathered over twenty years of work with more than 500 organisations, including Unicef and WWF, this book explains what works and why, revealing the rigorously researched mindsets, strategies, and practices used by organisations that have the ability to unlock the funding needed to meet or exceed performance and mission goals. This book sold out on pre-order!

Accessible, confident, and infused with Clayton’s signature style of observational humor, this book delivers everything readers need to fundraise more effectively. Topics covered include:

• Evidence to explain why some NPOs dramatically grow their income whilst others don’t.
• What makes leadership for a Great Fundraising Organization different.
• That a precise set of internal behaviours are more important in driving growth than external factors.
• Why some fundraising communications drive growth and why some don’t.