Crowdfunding

Funding for non-profits and institutions of learning is becoming harder to obtain than ever. Fundraisers need to be increasingly innovative. Crowdfunding is working well for many organisations. Interestingly, it did not originate as a means of funding NPOs. It started (and is currently thriving) as a way of seeking a number – usually a large number – of supporters for new books, movies, computer games and many more for-profit concepts. It is proving invaluable to non-profits seeking start-up funding for income-generating initiatives.

Co-author of Crowdfunding for Non-profits and experienced fundraiser and trainer, Jill Ritchie, offered Africa’s first course in resourcing organisations in this manner. She continues to update her training materials as this valuable source of funding evolves.

Topics covered include:

• Crowdfunding vs crowdsourcing
• Planning a crowdfunding campaign
• Marketing a crowdfunding campaign
• How much to ask for
• Maintaining momentum
• Why campaigns fail
• Wrapping up a campaign