by Ken Burnett 

Ken Burnett remains one of the gurus on fundraising and understands every aspect of why people give and how best to interact with donors and potential donors. This book contains 89 of Ken’s nuggets and gems of knowledge of the complexities of fundraising. Yet, it is an easy-read and accessible. Invaluable in any fundraising office! Ken knows what donors want and how fundraisers can provide it. Highly recommended.