A comprehensive PR and marketing plan is incomplete without considering social media platforms as a way to raise awareness of the cause, support fundraising efforts (campaigns and appeals) or as a stand-alone fundraising tool. Papillon specialists will design simple yet effective social media strategies to enhance organisations’ fundraising and marketing efforts. As required by the client, ongoing maintenance of the platforms is offered and success measured in new supporters gained, funding raised or contacts made. In response to each client organisation's needs, the Papillon team will conceptualise and produce content for the various selected platforms. The team also offers ongoing maintenance of these social accounts. Social media success will be measured by funds and friends raised.