Jill holds a Public Relations Institute of South Africa (PRISA) qualification and a number of Papillon team members have extensive public relations experience in securing high-quality, regular and positive publicity for client organisations in newspapers, magazines, on radio and television and on social media forums. Existing public relations strategies can be executed or a PR strategy designed and carried out for a specific campaign or on an ongoing basis. The compilation of newsworthy media releases is an essential part of a successful PR campaign and this service forms part of Papillon’s specialised PR offering to NPOs. Papillon’s PR team members have established media contacts and are able to place newsworthy and well-written releases across all media. A ‘return-on-investment’ report and information on the remunerated value of such publicity are sent to clients post-campaign/publicity drive.