By Bernard Ross and Clare Segal
Considered one of the world’s most admired and respected experts on non-profit thinking, management and the mobilisation of funding, Bernard Ross, together with Clare Segal, has written another excellent book.
Bernard is brilliant in being a step ahead in his analysis of the psychology of what motivates people to give. In a world drowning in more of the same boring approaches to raising money Ross and Segal’s new book, based on both practical experience and cutting edge research, offers a wealth of innovative donor approaches. The book will enable you to:
If your budget allows only one new book this year, this should be it!