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By Ken Burnett
Global fundraising expert, Ken Burnett really understands fundraising and ‘gets’ the vital role that storytelling plays in raising money. This definitive work explains why telling stories is so powerful in motivating giving. Written in Ken’s trademark accessible style, if you only buy one book this year – let it be this one! Africa has a rich inherent history of storytelling, Ken’s great book connects seamlessly with local understanding of the immense role that telling a transformation story motivates donors to want to enable more of the same.