By Steve MacLaughlin
ISBN: 9780 988 507 12
Non-profits whose team members understand and manage big data are succeeding. Data provides the basis for planning, strategising and guiding decisions. The convergence of technology and data allows for insights that enable savvy non-profit management teams to be ahead of the pack.
This invaluable book will guide NPO staff in gathering and analysing data to strengthen every aspect of their work, including fundraising.