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By John Baguley
Fundraising by direct mail is about more than sending a letter. Handled properly it is a valuable tool in the fundraiser’s arsenal, allowing him or her to reach supporters, potential supporters and other stakeholders in a cost-effective manner. Handled improperly it will irritate people and do your organisation no good at all.
This Guide will help you decide whether direct mail would be useful to your organisation, how you can use it, detailed information about the various elements of a direct mail package, using a mailing house and evaluating the result of a direct mail programme.