A Blueprint for Fundraising

A Blueprint for Fundraising
By Christpher Stoddard

This book focuses fundraisers’ attention on the detailed steps needed for success in raising money for any organisation. This up-to-date, guide has step-by-step implementation advice. Getting the best from digital, social, online and offline channels are detailed, as well as many other aspects such as:

• How to build a donor base of loyal followers who actually respond to appeals
• How to attract large, lump sum donations from wealthy benefactors you are yet to meet
• How to build powerful In Memoriam giving programmes
• How to achieve definite, valuable returns from Gifts in Wills
• And how to gain success in Grant applications and requests for support from companies.

Turning willing volunteers into powerful advocates, A Blueprint for Fundraising delivers tools and resources that will boost any fundraiser’s skills and will help charity leadership to ‘stop running just to stand still’.