2025 Conference Programme

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Tue 20 May 2025: Day 1

08:00 | Zoom Room Opens

Tech Team

08:25 | Welcome

Programme Explanation/Updates; Notices

08:30 | Identifying Open Donor Calls

Sophie Olivier

This session will provide practical strategies for identifying open donor calls to support fundraising efforts. Topics covered will include key resources, directories and tools to track new opportunities, tips for targeting the most relevant donors, and insights into analysing funder priorities to improve the likelihood of a successful application. Delegates will gain actionable knowledge on proactively discovering and responding to funding opportunities that align with their organisations’ missions and goals.

09:15 | Get Personal with Donor Data

Rowen Ravera-Bauer

Delegates wanting to grow and retain donors and supporters need to graduate beyond Excel and Google Sheets. In this talk, Rowan will share some practical tips on integrating NPOs’ websites with a donor management tool such as Salesforce to enable more personal and effective communication with each donor so as to grow income.

10:00 | Tea

15 min Tea Break

10:15 | TBA
11:00 | iZinga Assist - an Update

Derek Lubner & Henk Swanepoel

In this session, Derek Lubner and Henk Swanepoel, the visionary founders of iZinga Assist, will update delegates on the substantial progress made in the groundbreaking and unprecedented development of their platform. Their presentation at last year’s Papillon Conference sparked a surge of interest, and it’s great to have them back to discuss iZinga Assist’s remarkable evolution and its plans for the future.

iZinga Assist is a revolutionary platform transforming the philanthropic landscape through fostering a culture of trust and transparency in the South African non-profit sector. This critically needed service verifies the compliance, financial standing, governance, and impact of NPOs, providing donors with the assurance they need to make informed giving decisions.

11:45 | Panel: Shifting Sands: Corporate & Trust Trends

Host: Melanie Jackson | Panelist: Clara Kwizera

South Africa’s corporate giving led the world in structure and sophistication. Local companies’ staff spoke of ‘CSI’ while the rest of the world still referred to ‘CSR’ (and many continue to do so). The donor trust arena also professionalised and evolved rapidly in line with the vitally needed NPO sector striving to address the results of the evils of apartheid.

The CSI/donor trust environment is dynamic and ever-changing. Seasoned fundraising professional, Melanie Jackson, will host this high-level panel discussing these vital sources of funding for NPOs, schools, tertiary institutions, clubs and faith-based organisations.

The panel will also answer delegates’ questions.

12:30 | Lunch

30 min Lunch Break

13:00 | Panel: Maximising Volunteerism

Host: Nomagcwanini Gracia Nokwe 

People want to help to address the causes that they care about: people, animals and climate change. NPOs provide an excellent vehicle for all aspects of support – donations and volunteer time/expertise. However, not everyone in the non-profit world understands or maximises voluntary help. And few are recognising the value of micro-volunteerism.

This panel, hosted by NPO leader, Nomagcwanini Gracia Nokwe, will share tips on the successful engagement of volunteers. They will consider why people volunteer, what’s in it for the volunteer, careful volunteer recruitment, and when and why to decline offers of volunteer support. They will also, generously, share anecdotes of errors made in volunteer recruitment.

13:45 | Towards Organisation Sustainability: Setting up an Endowment Fund

Prof Eric Atmore

For non-profit organisations to deliver their programmes, the necessary funding must be sought each year. NPOs scramble to raise the necessary funds to run programmes. One way to reduce the anxiety associated with the need for funding, is to establish of an endowment fund to support the NPO in difficult times. Using a long-established endowment fund as a case study, Professor Eric Atmore will clarify what endowment funds (and what they are not), how to establish and manage these much-needed funds.

14:30 | Tea

15 min Tea Break

14:45 | Donors’ Trust – the Secret of Funding Success

Jill Ritchie

Fundraising is tough – and likely to become more competitive and challenging. Yet, some NPOs, universities, schools and faith-based entities secure funding more readily, find and retain donors and have a pool of loyal supporters whom they can all upon in tough times, to fund new concepts and even to support those most difficult of all needs: money for endowments and reserves. Why? What do they get right that others (sadly, the majority) don’t? Trust. Their supporters trust them. Seasoned fundraising consultant, Jill Ritchie, will share tips from the world’s most trusted organisations. She will discuss how trust is earned and, vitally, maintained, to ensure true sustainability.

15:30 | TBA

Dr Carolyne Opinde 

16:15 | Directors’ Fundraising Responsibilities

Khashifa Ussuph

There remains confusion around the roles and responsibilities of board members when it comes to fundraising. In this session, experienced legal practitioner and NPO board member, Khashifa Ussuph, will clarify what board members/trustees/council members are required to do around resourcing their organisations. Importantly, she will also explain which resource mobilisation tasks are not required of board members/trustees/council members.

17:00 | Closure

Wed 21 May 2025: Day 2

08:00 | Zoom Room Opens

Tech Team

08:30 | Content Creation: Social Media & Storylines

Anna Lusty

Participants will be guided by renowned NPO photographer, Anna Lusty, to discover how to enhance content from the field by combining technical expertise with creative storytelling. This session will cover capturing compelling visuals and developing case studies and testimonials that resonate with organisations’ audiences. From mastering the technical aspects of photography to crafting authentic, impactful narratives, delegates will gain practical tools and insights to create fresh content to strengthen their organisations’ stories and missions.

09:15 | Crowdfunding for Income-Generating Initiatives

Rose Ndungu & Suraya Williams

10:00 | Tea

15 min Tea Break

10:15 | TBA

Rachel Sikwane

11:00 | The Gogo Revolution: Small Actions, Big Impact

Dalit Shekel

In a world where traditional fundraising often feels like an uphill battle, the Gogo Revolution offers a sustainable and impactful blueprint for change. At its heart is a simple yet powerful idea: a bracelet, handcrafted by South African seniors — beloved gogos and tatas — and young adults entering the workforce. For the grandmothers, it’s more than beadwork; it’s a dignified way to support her family. For the young adult, it’s an opportunity to gain work experience and break into the job market. And for the wearer, it’s a tangible connection to a cause that matters.

Relate Bracelets has raised and donated over R80 million for credible causes worldwide, funding everything from anti-poaching units to malaria education campaigns. Every bracelet tells a story of resilience and unity, connecting people across the globe in a cycle of empowerment and impact. This talk explores how Relate partners with corporates, retailers, and NPOs to co-create bracelets that not only fund vital causes but also cultivate dignity, skill-building, and social unity.  Delegates will learn how their organisations can harness this proven model as a powerful fundraising tool to amplify their missions, engage their supporters, and leave a lasting impact.

11:45 | NPOs using AI – the Legal Considerations

Ricardo Wyngaard

As we navigate the digital age, artificial intelligence (AI) is becoming increasingly prevalent in people’s day-to-day activities. How does this affect non-profits? This topic will delve into the legal aspects of implementing and using AI. South Africa’s leading expert in all matters NPO law related, Ricardo Wyngaard, will explore the legal landscape surrounding AI, including processing of personal information, intellectual property rights, and regulatory compliance. The discussion will also include possible legal challenges and strategies for risk mitigation.

12:30 | Lunch

30 min Lunch Break

13:00 | How to Raise Funds from Online Shopping

Kirstyn Liang

Kirstyn Liang will share how to leverage technology to redistribute commercial profits to non-profits through ShopDonation. Every time an NPOs’ supporters shop online, a portion of their purchase amount is donated to the non-profit. There is no cost for this service, which provides organisations with a steady stream of income. As it is part of an international network, ShopDonation also enables South African NPOs to receive funds from online shopping that happens abroad. This can be a game-changer for organisations with international supporters. Delegates will be invited to join ShopDonation’s movement to create systemic change by unlocking the power of technology for good.

13:45 | Bridging Borders: Making IFC 2025 Accessible for Southern Africa

Kelvin Glen

Seasoned South African fundraising fundi, Kelvin Glen, now Director of Development & Partnerships at The Resource Alliance, will share arrangements aimed at making the International Fundraising Conference (IFC), held in Amsterdam each October, more accessible to delegates from southern Africa. The organisers have focused on ways in which this iconic and leading global in-person convention, where around 1,000 people gather to learn from the best, network and leave inspired, can be more affordable – with special support for those from smaller NPOs and those run by future leaders.

The IFC in October 2025, will be the 45th such gathering and will once again offer an array of sessions to choose from, as well as masterclasses, led by some of the world’s most successful fundraising specialists.

14:30 | Tea

15 min Tea Break

14:45 | Masterclass: The Case for Support Playbook

Bernard Ross

Bernard Ross will present a master class exploring how to shape a Case for Support Playbook – a way of shaping key fundraising ideas for potential donors. The Playbook is constructed from key elements using the HeroesAIM4SUCCESS: formula:  HEROES- who is the star of your story? AIM– who is your Audience; what’s the Impact you want to have?; and how should you shape your Message? Delegates will discover the 4 basic proposition structures, and how to make their NPOs’ key ideas memorable using the SUCCESS framework: Simple; Unexpected; Concrete; Credible; Emotional; Storified; and Simple -again.

Learning Outcomes:

At the end of the session participants will be able to:

  • understand how to identify the key messages and elements in their Case for Support
  • identify the key messages and appropriate messengers for their case
  • use frameworks and organising ideas that are memorable and powerful.
16:15 | Closure

Programme subject to change