2023 Online Annual Fundraising Conference Programme

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Wed 7 June 2023: Day 1

08:00 | Zoom room opens

Tech Team

08:30 | Welcome

Programme Explanation/Updates; Notices

08:45 | The Heart of Fundraising Communications – Storytelling

Presented by Caroline Kagendo Githinji

Caroline Kagendo Githinji will emphasise that the heart of fundraising is storytelling – a powerful tool to inspire and motivate donors. She will guide delegates to communicate their mission, impact and values in a way that resonates with potential donors and inspires them to act. Caroline will demonstrate that effective fundraising storytelling requires authenticity, emotional appeal and a clear call-to-action. She will also show that storytelling can be used throughout the fundraising process – from initial donor outreach to ongoing engagement and impact reporting.

09:30 | Raise the Bar – Don’t Dismiss the Power of Events

Presented by Shameemah Jahed

Shameemah Jahed will share her decades’ long event organising knowledge to remind delegates that events have their place and, despite being hard work, the benefits go way beyond money raised on the day.

10:15 | Tea
10:30 | Digitisation of Philanthropy in Southern Africa

iZinga Assist Panel Discussion: Henk Swanepoel, Godwin Perils and Derek Lubner

iZinga Assist is powering the digital transformation of philanthropy. Technology has transformed most aspects of our daily lives and NPO sector is no exception but is playing catch-up with the for-profit world.  Chairman, Derek Lubner; SA CEO, Godwin Perils, and UK CEO, Henk Swanepoel, will update participants about the development to date of this desperately needed rating, assessment, due diligence, and assistance platform. Donors in South Africa, and particularly globally, want to support NPOs but are deeply concerned about the constant instances of fraud and corruption in the country. The iZinga Assist team have developed a ‘gold standard’ concept to evaluate and measure NPOs, and to assure potential donors of the rated organisations’ credibility. In addition to ensuring that NPOs are registered and fully compliant, are transparently and ethically run; iZinga Assist will also assess their ‘fundability’ by rating their M&E systems. This will provide critical evidence of their impact. As NPOs navigate the free ‘user-friendly’ onboarding process, when any requirement for assistance occurs, iZinga Assist will provide a range of training and dedicated materials where required.

11:15 | Commission-based Fundraising and the Law

Presented by Ricardo Wyngaard

NPOs are required to be innovative and sustainable. Commission-based fundraising is often pursued as a viable means to encourage increased and incentivised fundraising efforts. However, there are legal limitations imposed that are relevant to an organisation’s fundraising activities, which will be addressed by Ricardo Wyngaard.

12:00 | Creating the Anti-Apartheid Legacy: Centre of Memory

Presented by Caroline Kamana

Caroline Kamana will share the work of The Liliesleaf Trust UK (TLTU), an organisation that advances public knowledge of Britain’s central role in the international social movement to end apartheid in South Africa. She will talk about TLTU’s development of 28 Penton Street, Islington – the former ANC-in exile’s HQ and a hub of British anti-apartheid activities – to become a centre point for public management in this history.   Caroline not only leads this important initiative but has also had great success in raising the necessary funds.

12:45 | Lunch
13:15 | Factors that Motivate Donors to Give

Presented by Daphney Nemakhavhani

Daphney Nemakhavhani will unpack the reasons why people give. Their decisions to support an NPO/school/tertiary institution are influenced by numerous factors. Understanding donors’ motivations is vital to fundraising.

Using research from psychology, sociology and marketing, her presentation will highlight the various factors that motivate individuals to give – from empathy, social influence and personal beliefs, to the effects of various communication tactics on donors’ behaviour.

14:00 | Goodwashing?: The Risks, Reality and Responses

Presented by Dr Colin Habberton

Every organisation, and every individual has an impact on people and the planet. Dr Colin Habberton will have delegates consider the kind of impact their organisations and teams have as well as whether they want to leverage their environmental and social impact with minimal disruption to their organisations He will also ask whether they are looking to better measure their current impact or are seeking to amplify this. He will also query the role boards do and should play in driving this agenda. The session will guide delegates in their answers to these questions through global case studies, demonstrating why measuring impact enhances governance, better  engages stakeholders and identifies opportunities for innovation while mitigating fundraising and reputation risk.

14:45 | Tea
15:00 | Risk Management for NPOs and Tertiary Institutions

Presented by Jill Ritchie and Alexandra Leenen

Jill Ritchie has long been concerned about the importance of the often-neglected aspect of NPO and university management – RISK. In her consulting work to these sectors, she is regularly asked to assist, very late, with problems that occur when predictable risks were not addressed early. When serving on the board of iZinga Assist together, Jill immediately recognised Alexandra Leenen as the person she had been seeking to co-write a book on Risk Management for NPOs and tertiary institutions.

Jill and Alexandra will highlight risks that not-for-profit entities face and guide delegates to recognise as many potential risks as possible and plan mitigation measures.

15:45 | Beyond Donations: Leveraging Business Principles to Generate Additional Income streams for NGOs

Presented by Catherine Du Plooy and Dalene Swart

In this talk, fundraising experts Dalene Swart from GrapevineSA and Catherine Du Ploy from BackaBuddy will share their insights on how NPOs can generate additional income by incorporating business principles into their operations. The traditional reliance on donations and grants can be limiting, and NPOs can benefit from exploring alternative revenue streams that align with their mission and values. The speakers will discuss strategies such as developing products or services that align with their cause, creating partnerships with businesses, and leveraging social media and crowdfunding platforms. This session will inspire delegates to utilise their organisations’ existing activities and resources to generate additional income.

16:30 | Closure

Thu 8 June 2023: Day 2

08:00 | Zoom room opens

Tech Team

08:30 | Book Dash: African-born publishing innovation for global social impact

Presented by Dorette Louw

Book Dash is a South African social impact publishing organisation with a vision that “every child should own a hundred books by the age of five”. To that end, Book Dash developed innovative models to produce and distribute high-quality, low-cost African picturebooks for very young children. In 9 years, 188 books have been published and shared with the world. Over 3 million copies have been distributed to children and families to own. The Creative Commons license enables 140+ content partners around the world to re-use and remix the books to strengthen their literacy work. Book Dash’s reach and impact continue to grow extensively year on year. Join this presentation to hear the story of Book Dash from radical concept, to startup and now scaling — and hear what’s next for this homegrown social impact organisation.

09:15 | SEO for Non-profits: Five Essential Tips for Improving NPOs’ Online Visibility

Presented by Samantha Barnard

Samantha Barnard will share five proven strategies for improving non-profits’ search engine optimisation (SEO) and increase website visibility in search engine results pages. She will cover the latest trends and techniques for optimising NPOs’ websites’ content, structure and technical setup, as well as tips for creating high-quality backlinks and boosting websites’ authority. Whether delegates are new to non-profit SEO or looking to enhance existing strategy, this session is for everyone.

10:00 | Tea
10:15 | The Why, What and How to Tell Ethical Stories through Imagery

Presented by Anna Lusty

Anna Lusty will provide tips on NPO storytelling (capturing great stories in a series of five images / capturing audio / video clips) and the ethics around photographic and video storytelling. 

She will also guide delegates on how to ask beneficiaries if they are happy to share their stories and will provide examples.

11:00 | How Sustainable Is Your Organisation?

Presented by Khandiz Joni

Khandiz Joni will unpack the question: What is sustainability, really? She will guide delegates on their organisations first becoming ‘healthy’ before they can embark on a sustainability strategy.

She will cover the Who, Why, What, When, How: An organisational health check to establish what inputs and interventions are required to optimise sustainability in organisations, even with limited resources.

11:45 | The Taking Care of Business and GROW Story

Presented by Tracey Chambers

Tracey Chambers will share the remarkable story of her vision for empowering the people raising the next generation to escape the cycle of poverty in South African families. The organisation she founded in 2010, Taking Care of Business (TCB) – formerly The Clothing Bank – equips aspiring entrepreneurs with the skills and resources needed to unlock their potential and access the economy. 

Seeing the need for early childhood development, Tracy also started GROW Educare Centres to assist those educating the next generation. GROW’s holistic model makes running a sustainable business a possibility for all.

12:30 | Lunch
13:00 | Successful Leadership Transitions - Uniting to ensure everyone succeeds

Presented by Pippa Shaper

What happens when a founder or long-term leader decides to transition out of their organisation – especially where that person has been the fundraiser, the ‘rainmaker’, for the organisation? The answer is often a time of great instability for the board, staff, stakeholders, and funders. Sadly, there are many cases where organisations have failed to make the change successfully and have closed. However, this can also be a time of regeneration and growth for a non-profit too.

The difference between a transition that succeeds and one that fails lies in several factors – in preparation and planning, communication and clarity, and understanding and unity.

Pippa Shaper’s talk will cover the dos and don’ts of successful non-profit transitions, using case studies from two South African organisations that have made the change successfully. It will examine what can go wrong, leaders’ experiences through the process, and how to manage risk and reputation. Aimed at small to medium sized non-profit organisations, the lessons on navigating change are applicable across a variety of transitions, from planned to emergency successions. How we stand together during times of challenge and change is vital to how we come out the other side.

13:45 | Potential Donor Research

Presented by Melanie Daniels

Melanie Daniels will emphasise the need for potential donor research. Concerned that this vital field is often neglected, she will remind delegates that research is the foundation from which fundraisers work to secure grants and funding. Recognising the importance of conducting research before submitting funding appeals or contacting potential donors to ensure that NPOs’ resources are put to best use via targeted asks, rather than expensive – and potentially annoying – blanket approaches, she will share research tips.

14:30 | Tea
14:45 | The Donor Decision Lab: Using Behavioural Science to Engage Supporters

Presented by Bernard Ross

Bernard Ross’s interactive workshop will offer practical insights to transform NPOs and tertiary institutions’ relationships with supporters, leading to greater engagement and higher donations.  He will share techniques from leading edge behavioural science, combining insights from behavioural economics, evolutionary psychology and neuroscience. These same insights are transforming how business engages customers and are beginning to make a massive impact on fundraising worldwide.

Bernard will introduce delegates to practical field work he and his team have undertaken with a range of US, UK, Australian and international organisations, from Doctors without Borders in the USA to the Royal Opera House in London. He will share how Edinburgh Zoo improved unrestricted income from £20K to £1.3M a year in 18 months, using three simple nudges, and how, standing beside the right subway sign in New York, average face to face donations increased from $32 to $37.

16:15 | Closure

Programme subject to change