Securing Sponsorship

Approaching companies (and sometimes foreign missions, donor agencies and government) for sponsorship money is entirely different to fundraising – seeking corporate social investment (CSI) funding. In fact, marketing budgets are larger than CSI spend. However, most NPO focused staff and volunteers miss valuable sponsorship opportunities as they are not aware of the substantial differences in these approaches. Presenter, Jill Ritchie, has over three decades of experience in securing lucrative sponsorship contracts for a wide array of non-profit organisations, clubs, schools and tertiary institutions across a spectrum of areas of interest from the performing arts to sports and, interestingly, lobbying. Jill will cover all aspects of seeking sponsorship, including planning in order to understand which projects are/are not suitable for sponsorship, as well as helping delegates to spot sponsorship opportunities. She will guide delegates through all the stages of applying for sponsorship money.