Book – Essential Principles for Fundraising Success
May 27, 2017
Book – Presentations
May 27, 2017
Show all

Book – The Influential Fundraiser

R450.00

Category:
Description

By Bernard Ross and Clare Segal

Considered one of the world’s most admired and respected experts on non-profit thinking, management and the mobilisation of funding, Bernard Ross, together with Clare Segal, has written another excellent book.

Bernard is brilliant in being a step ahead in his analysis of the psychology of what motivates people to give. In a world drowning in more of the same boring approaches to raising money Ross and Segal’s new book, based on both practical experience and cutting edge research, offers a wealth of innovative donor approaches. The book will enable you to:

  • Meet specific donor challenges
  • Shape ideas into effective, memorable messages
  • Decide what can be gained from a particular situation
  • Build rapport with “difficult” or “different” people
  • Handle a “no” response
  • Learn from failure

If your budget allows only one new book this year, this should be it!

Reviews (0)

Reviews

There are no reviews yet.

Be the first to review “Book – The Influential Fundraiser”

Your email address will not be published. Required fields are marked *