By Jenny Handley
Recognising the interconnectedness of the brand of a business or NPO, Jenny Handley focuses throughout this excellent book on the personal branding of the people within companies and NPOs.
She explains the purpose of raising one’s own profile and how to do so. This book is essentially about raising the brand or profile of an individual. That way, they will stand out, and attract consulting clients and job offers. Also, by raising the personal brand of a not-for-profit’s chairman, CEO or fundraiser, he or she will attract more support to their organisation.