The fresh, objective and unemotional advice offered by an experienced consultant is invaluable.  Consultants can be retained on an ongoing basis to oversee and advise on all or specific areas or called upon for anything from an hour to a few months. An outsider (consultant) is not affected by internal politics, difficult personalities within the organisation or the whys and wherefors of previous efforts. Their suggestions are therefore based on clear thinking, objectivity and a thorough knowledge of the field of fundraising.

In addition, monitoring and evaluation undertaken by an external evaluater, is considered more credible.